Telegram will start using the TON blockchain to pay for advertising. The rate of the native token has increased by 25%
At the same time, the messenger will share the income with the authors of the channels 50/50
Telegram founder Pavel Durov announced that the authors of the channels will begin to receive payments for ad impressions. So, in March, the messenger advertising platform will officially launch in almost a hundred new countries, and channel owners in these countries will be able to receive 50% of Telegram's revenue from advertisers. At the same time, only the TON blockchain will be used to pay for advertising and withdraw funds. Against the background of this news, the native TON token jumped by 32% to $2.84 at the moment.
According to Durov, Telegram channels generate 1 trillion monthly views, but currently only 10% of these views are monetized using the messenger's internal confidential tool for placing advertising banners.
He added that the TON blockchain was chosen to pay for advertising and withdraw revenue because of its speed and security. "We will sell ads and share revenue with channel owners in Toncoin coins. This will create favorable conditions in which content creators will be able to cash out their TON or reinvest it in the development of their channels," the businessman concluded.
Earlier, Animoca Brands announced support for the TON Play project to create games for Telegram, and also became the largest validator of TON.
