Polkadot Selects Indy 500 Brand Ambassador Via Blockchain
For the first time in history, a crypto currency company has utilized blockchain technology to choose an athlete for a brand ambassador sponsorship deal
The proposal was approved with a 95.8% vote, signifying a departure from traditional methods of sponsorships.
For the first time in history, a crypto currency company has utilized blockchain technology to choose an athlete for a brand ambassador sponsorship deal.
According to a press release sent to CryptoPotato, the Polkadot community recently voted to sponsor IndyCar racing star Conor Daly as Polkadot's brand ambassador for the upcoming Indianapolis 500, an annual automobile race held at Indianapolis Motor Speedway.
The Indy 500 race is scheduled for May 26, and the event will mark the beginning of a year-long collaboration between Polkadot and Daly. The deal will extend beyond the racetrack as Polkadot will host interactive community events and digital initiatives to engage Daly's fans and introduce them to the cross-chain network.
The proposal that selected Daly as Polkadot's brand ambassador passed with a 95.8% vote, indicating a shift away from traditional sponsorship methods, where negotiations are conducted behind closed doors. Polkadot stated that its decentralized approach to the deal is pioneering a new method for engaging in sponsorships, emphasizing transparency and community-driven decision-making through blockchain technology.
"This landmark sponsorship demonstrates the transformative power and trust of blockchain technology in making a previously exclusive process open and inclusive. It's a testament to Polkadot's forward-thinking innovative community, robust network, and progressive governance model. It's a blueprint for future collaborations," said Chris Wade, a Polkadot community member who supported the proposal.
Polkadot sees high activity
A prominent figure in the American professional racing sphere, Daly is one of only 29 drivers in history to have raced in the National Association for Stock Car Auto Racing's Daytona 500 and the Indy 500 in the same year. In addition to his impressive racing record, Daly is the co-host of the weekly motorsports podcast Speed Street.
Commenting on the partnership with Polkadot, Daly said:
"The fact that thousands of individuals in the Polkadot community – not a corporate marketing team – used their voices to vote and select me as their ambassador is an incredible honor and reflective of the potential of what a more free and open internet could look like in the future... We're giving power back to people, while making sports history."
