MicroStrategy Aims for $42B Bitcoin Boost: The 21/21 Plan Unveiled
These funds, however, were to be utilized primarily in the purchase of more BTC, per MicroStrategy’s strategy to make Bitcoin a major treasury asset
MicroStrategy has set an audacious goal to raise $42 billion over the next three years, aiming to expand its Bitcoin holdings as part of its “21/21 Plan.” As disclosed in a recent press release, the company, renowned as a significant Bitcoin holder, intends to generate $21 billion in equity and another $21 billion through fixed-income securities.
These funds, however, were to be utilized primarily in the purchase of more BTC, per MicroStrategy’s strategy to make Bitcoin a major treasury asset. As such, Company President and CEO Phong Le focused on how this approach would increase shareholder value through capital transformation while allowing MicroStrategy to increase its BTC yield.
According to Andrew Kang, Chief Financial Officer of the firm, in Q3 2024, the company raised $2.1 billion and increased its BTC holdings by 11%, achieving a year-to-date BTC yield of 17.8%.
Crypto Treasury Surge Continues with New Stock Offering
Beyond raising funds, MicroStrategy took additional steps to fortify its BTC-focused strategy. On October 30, the company announced a new “At-the-Market” equity program, targeting a further $21 billion in funding through its class A common stock issuance.
This comes after its recent increase of $1.1 billion in Q3 through similar means. Following a 10-for-1 stock split back in August, MicroStrategy has continued to juice up its crypto-centric agenda, ending September with an impressive BTC reserve of around 252,220 coins.
The big treasure of BTC, valued at nearly $16 billion, underscores belief in the promise of Bitcoin. Next, MicroStrategy secured $1.01 billion in convertible notes due 2028 to further extend its Bitcoin stash. These moves together reinforce its position as a pioneering corporate investor in Bitcoin.
Q3 Financial Results and Bitcoin Yield Goals
MicroStrategy reported a gross profit of $81.7 million on revenues of $116.1 million in Q3 2024, down 10.3% on revenue from the same quarter the prior year.
Operating expenses increased by over 300% due to the impairment of the firm’s digital assets. Despite all these losses, MicroStrategy doesn’t give up on its plans to increase BTC yield and targets a 6-10% annual yield between 2025 and 2027.
With the “21/21 Plan,” in which MicroStrategy further solidified its treasury, such a precedent was set for corporate-level Bitcoin investments, moving traditional financial strategies to further align with the growing potential of digital assets.
