Binance has announced an exclusive line of fragrances for women CRYPTO
Binance Exchange has launched a brand marketing campaign aimed at involving more women in the cryptocurrency industry and ensuring greater inclusivity in this area.
Binance reports that the marketing campaign under the slogan "finance with flavor" was coined by a team of Binance female executives and timed to coincide with International Women's Day.
According to the organizers of the campaign, the exclusive line of fragrances for women CRYPTO will allow to form a non-verbal connection of the beautiful half of society with the world of crypto assets, which will help attract more women to the industry.
"CRYPTO's bold and distinctive fragrance is not a fragrance that we advertise, but a message to women that they have a significant role to play in the crypto revolution," said Rachel Conlan, Binance Marketing Director.
As part of the events dedicated to International Women's Day, Binance plans to hold a series of face-to-face meetings, as well as social media initiatives dedicated to the future role of women and prospects in the context of the cryptocurrency industry.
A key component of the marketing company will be the encouragement of the first 5,000 women who successfully complete the cryptocurrency beginner course at Binance Academy with vouchers in USDT stablecoins with a face value of $25.
Source: https://bits.media/binance-anonsirovala-eksklyuzivnuyu-liniyu-aromatov-dlya-zhenshchin-crypto/
